Marketing Manager - Grapevine/ Dallas-Fort Worth, TX

Responsible for designing, implementing and executing the marketing strategy across Pilot Thomas Logistics (PTL) lines of business. Also responsible for web development and design.

Essential Responsibilities:

  • Oversee strategic marketing by working with Industry Sales Managers to develop segment specific market assessments.
  • Evaluate and develop brand extension opportunities for the PTL Masterbrand, and lead brand development for PTL’s own brand, SPX.
  • Develop B2B go to market strategies for PTL and its brands.
  • Develop and implement marketing and incentive programs to support the growth strategy for PTL.
  • Develop and implement Case Studies and Digital Marketing Platforms to grow PTL and its brands.
  • Conduct periodic market research to understand customer behaviors, trends and needs.
  • Develop marketing strategies to increase volumes and margins.
  • Manage the planning, development, and delivery of clear, relevant web pages (e.g. content, images, graphics, video, metadata, etc.), assuring that it is up to date, accurate, and relevant.
  • In conjunction to the above – develop and improve the company’s digital footprint and traffic through relevant sites and digital vehicles.
  • Review, collaborate, and edit content provided by staff and campus stakeholders for proper grammar, punctuation, clarity, readability, consistency, tone, and voice across all web experiences.
  • Provide training and act as a resource for department web editors and publishers.
  • Initiate, design, and create high-functioning, creative web pages independently with limited creative support and oversight.
  • Identify risks and develop and implement mitigation plans.
  • Update content within the CMS.
  • Create new forms based on existing form style and development.

Other Functions:

  • Special projects as requested.
  • Perform other duties as assigned.

Minimum Requirements:

  • 7+ years progressively responsible experience in similar industry, at least 5 years at a manager level.
  • Minimum 5 years’ B2B & Brand experience in product marketing preferred.
  • Excellent project management skills.
  • Experience and knowledge of the C&I and Marine Lubricants business a plus.
  • Ability to develop goals and objectives and to implement critical and complex planning activities.
  • Ability to analyze and evaluate operations and develop and implement action to resolve problems.
  • Ability to establish and maintain effective working relationships with management, regulatory agencies, industry contacts and the general public.
  • Demonstrate a participative management style- advocate of team concept.
  • Establish credibility and be decisive while able to recognize and support organization’s preferences and priorities.
  • Be results and people oriented and balance other business considerations.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
  • Good creative and design skills.
  • Strong skills in managing and implementing marketing plans and activities.
  • Strong listening and presentation skills.
  • Excellent verbal and written communication skills.
  • Knowledge of best practices in web design and web application development.
  • Ability to design and create positive customer experiences in complex websites.
  • Strong understanding of responsive and mobile design, and ADA compliance.

Education:

  • Bachelor’s Degree in Marketing, Business or related field required.

Working Conditions:

  • This position requires working in an office setting, with long periods of time sitting.
  • Must be able to stand, bend, push and pull at least up to 10 lbs.

Apply Now